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Criteria For Ratings
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Utilizing the criteria and point system below, movies will earn a pink, light gray, dark gray or black lung depending on extent and type of tobacco content. A movie with less than .5 points or the special circumstance of dramatic and realistic depiction of the negative aspects of tobacco use receives a pink lung, .6 to 1.5 points a light gray lung, 1.6 to 2.5 a dark gray lung and any movie with more than 2.5 points or special circumstances will earn a black lung.


Pink - a movie with less than .5 points or the special circumstance of dramatic and realistic depiction of the negative aspects of tobacco use receives a pink lung.



Light Grey
- a movie with a score of .6 to 1.5 points receives a light gray lung.



Dark Grey
- a movie with a score of 1.6 to 2.5 receives a dark gray lung.



Black
- a movie that scores more than 2.5 points or special circumstances will earn a black lung.

 

The evaluation is based on four issues relating to tobacco use in movies that the Thumbs Up! Thumbs Down! project has determined to have the greatest impact. Criteria A, B, and C are weighted more heavily as these items have a stronger impact on encouraging young people to initiate tobacco use. Use in Criteria E & F are of significant importance to issue an automatic pink or black lung to a movie. The evaluation relates only to tobacco use in the movie and is not meant to be a judgment on the overall quality of the movie or suitability for viewing by various age groups.

 

A. Extent of tobacco use: Extensive tobacco use in movies and television suggests that smoking is more common in society than it actually is. When tobacco use is viewed as a societal norm, it implies that smoking is acceptable.

0) 0 Incidents
2) 1-9 Incidents
4) 10-29 Incidents
6) 30> Incidents

 

B. Use by actors: When leading actors glamorizes tobacco use, it sends a powerful message to young people that tobacco use is both acceptable and desirable.

0) No one uses
2) Non credited extras
4) Credited non-stars
6) Stars

 

C. Perceived message: When tobacco use in the movies and on television is perceived as fun, exciting, sexy, rebellious or connected to wealth and power, it reinforces common advertising themes of the tobacco industry. The messages perceived by the reviewers may be different than the messages intended by the entertainment industry.

0) No use or Anti-Tobacco
2) Neutral
4) Balanced
6) Pro-tobacco

 

D. Where people smoke: Smoking inside around non-smokers impacts the health of non-smokers and sends a message that such use is acceptable.

0) Nowhere
1) Outside
2) Inside with a maximum of 5 incidents
3) Inside with 6 or more incidents

 

E. Special circumstances (Seriousness earns automatic black lung.)

  • Tobacco use by young people obviously under 18
  • Tobacco use around children/pregnant women/etc.
  • Tobacco use in a normally accepted non-smoking area such as a school, medical facility or designated non-smoking area.
  • Specific, discernible brand depiction

 

F. Special circumstances (Realistic depiction earns automatic pink lung.)

  • Tobacco use dramatically and realistically depicts negative aspects of tobacco use. (For example: Person dies of lung cancer from smoking)
  • Represents accurately the smoking behavior of an actual (as opposed to fictional) historical figure.

 

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