The Four Critical Issues pertaining to tobacco use in film and on television...

Our Recomendations...
The Thumbs Up! Thumbs Down! Project of Breathe California of Sacramento-Emigrant Trails believes that five steps are necessary to address the impact that tobacco use in movies... read more

Considering the fact that 1,070 youth take up smoking each day due to smoking in movies:

Research...
Valuable & informative research collected over many years -
click here for a wealth of information. Also, be sure to get a look at our revised Tobacco Facts document.

Timeline...
Our interactive timeline lets you glide through the past few decades and gives you highlights of significant events along the way.

Other Resources...
Check out this large collection of extremely helpful resources by clicking here...

"It's (TUTD's) research helps to further prevent a reckless message from being given to the public."     - C. Lubeck, TUTD volunteer

Today, about 2,050 adolescents will start smoking in the US.

More than half will start because of exposure to smoking in movies.

80% of the movies rated PG-13 – movies targeted directly at these young people – contained tobacco.

The more a favorite star smokes in movies, the more likely
that a teen viewer will smoke.

Leading actors light up in 60% of movies.

When tobacco is shown in a movie, leading actors
smoke in 82% of them.

More than 1,000 teens will start smoking today because of
what they saw on screen.