Movie Reviews
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He's Just Not That Into You  
Release Date:
2/6/2009
Studio:
New Line
Rating:
PG-13
Length:
129
Overall Score:
2.28
Reviewers' Comments:
The filmmakers clearly tried to give an anti-smoking message but ended up giving a free advertisement for two tobacco companies through blatant brand depiction. SM
Director:
Kwapis, Ken
Producer(s):
Juvonen, Nancy            
Writer(s):
Kohn, Abby
Silverstein, Marc

Editor:
Silverman, Cara
Prop Master:
Freund, Ellen
Smoking Incidents:
10 - 29
Where:
Home          
Outdoors:
Other:
Who Around:
Non-smoking Adult    
Where On The Set:
 
Brand Shown 1:
American Spirits
Used by:
Cooper, Bradley
No. of Times:
2
How Depicted:
Cigarette Pack/Tobacco Container
Brand Shown 2:
Marlboro
Used by:
Affleck, Ben
No. of Times:
1
How Depicted:
Cigarette Pack/Tobacco Container
Lead:         Credited Non-star:         Extra:
Actor Star Power Tobacco Type Age Ethnicity Gender Role
Affleck, Ben Star Cigarette 30+ Caucasian Male
Non IMDb Extra Cigar 30+ Caucasian Male
Cooper, Bradley Star Cigarette 30+ Caucasian Male
Anti-Tobacco Message 1:
Comment
Health of Smoker
Wife says to smoker husband "What part of my dad dying from lung cancer don't you get?!" wife continually asks husband if he's smoking again. He lies about a lot and she divorces him when a pack of cigarettes falls from his pocket

Anti-Tobacco Message 2:
Sexy: Sexy: Celebration: Wealth/Power: B Cool:
Independent/Unique: Rebellion: Tension/Stress: A Relaxation: Habit/Addiction: A
Bad Guy: Loser: A Other: Neutral:  
Other Comments:
Overall:
Balanced
Extent:
4
Overall:
6
Perceived:
4
Where People Smoke:
2
Special Circumstances:
Specific Brand Depiction

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